Advertising vs. medicine advertising
Keywords:
marketing communications, advertising, nonprescription medicine, medicine advertising, SloveniaAbstract
Today consumers are constantly influenced by the messages of marketing communication from various entrepreneurs. We can even say that these messages disturb our daily activities. At the same time, whether we know it or not, they effect our consumer decisions. On the market of end consumers, advertising is the most commonly used tool for marketing communications. Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services paid by the known organization to inform and persuade the target market. Consumers in Slovenia are increasingly facing these messages in the field of non-prescription medicines, too. The article firstly presents the theoretical concept of advertising and medicine advertising. By representing medicine advertising the emphasis is made on the legal system in Slovenia. In the rest of the article the results of the research are shown, of which the purpose was to examine the attitude of Slovenes to advertising in general compared with the attitude towards non-prescription medicines advertising.
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